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About Us

Built From the Ground Up, On Purpose

We've spent our careers doing one thing well: taking what's complicated for a client and making it simple. When AI arrived, it looked familiar. The same kind of shift we lived through at the start of digital. So we built AXM small and from the ground level, on purpose, to stay close to the people we do this for. Clients we've always treated more like friends than accounts.

We've done our time at places like Accenture, 360i, Kantar, and Digitas. AXM is what we built once we wanted to work differently.

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OUR PEOPLE

Team Members

Strategists, designers, and AI advisors with decades of agency and consultancy experience, working together as one small, senior team.

Alex Ruiz Profile Picture
H. Alex Ruiz
President, Founder
Alex turns complex challenges into simple, powerful solutions. He combines an understanding of tech with marketing acumen to build high-performing teams that deliver transformative marketing results.
Mike Mazar Profile Picture
Mike Mazar
Creative
Mike has spent his career as a design-centric creative, crafting innovative brand solutions that drive results. His clever insights and meticulous eye for detail are his trademarks.
Jill Dudones Profile Pic
Jill Dudones
Brand Strategy
Jill’s strategy leadership is shaped by a diverse backstory, having served as head of marketing client side, head of strategy consultancy side and writer on the side. That’s why her strategies are: data driven, pragmatic, accessible.
Mike Prieto Profile Picture
Mike Prieto
Production
Mike’s love for creative problem-solving has enabled him to build a successful career focused on helping clients deliver highly complex, forward-thinking, programs and experiences for their customers.
Drew Rayman Profile Picture
Drew Rayman
Senior A.I. Advisor
A seasoned entrepreneur with 25+ years in digital transformation, driving business growth, articulating brands' stories, and connecting with customers. Founder & CEO at meetsynthia.ai
Steve Shay Profile Picture
Steven Shay
UX/UI
A UX and Product Design Leader, Steven has led transformative UX strategies for global B2C, B2B, and eCommerce brands, solving complex customer and business challenges with innovation and witty humor.
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Not sure where to start? Book a 30-minute call. We'll figure out, in plain terms, what AI or brand work is worth doing next.

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